About
About
About
hi, i'm ke. i build products, grow startups, and make content people actually watch.
Hi, i'm ke.
Hi, i'm ke.
i build products, grow startups, and make content people actually watch.
over the last 7 years i've generated more than 4 billion organic views, helped companies generate millions in revenue, built creator marketing systems for startups, and managed 100+ creators across campaigns.
today i'm building a startup focused on helping creators grow their careers while helping companies scale through creator marketing.
i'm obsessed with internet products, distribution, consumer psychology, startups, and understanding why some ideas spread while others don't.
outside of work you'll probably find me lifting, traveling, reading stoicism, walking around new cities, drinking way too much coffee, hanging with my dogs, or thinking about startup ideas that probably shouldn't exist.
i build products, grow startups, and make content people actually watch.
over the last 7 years i've generated more than 4 billion organic views, helped companies generate millions in revenue, built creator marketing systems for startups, and managed 100+ creators across campaigns.
today i'm building a startup focused on helping creators grow their careers while helping companies scale through creator marketing.
i'm obsessed with internet products, distribution, consumer psychology, startups, and understanding why some ideas spread while others don't.
outside of work you'll probably find me lifting, traveling, reading stoicism, walking around new cities, drinking way too much coffee, hanging with my dogs, or thinking about startup ideas that probably shouldn't exist.
Things i believe.
Things i believe.
i think distribution is one of the most underrated skills in the world.
great products lose because nobody knows they exist.
average products win because everybody does.
i care less about "going viral" and more about building systems that repeatedly earn attention.
i believe every founder should understand marketing.
i believe consistency compounds.
i believe the internet rewards people who keep showing up.
i think distribution is one of the most underrated skills in the world.
great products lose because nobody knows they exist.
average products win because everybody does.
i care less about "going viral" and more about building systems that repeatedly earn attention.
i believe every founder should understand marketing.
i believe consistency compounds.
i believe the internet rewards people who keep showing up.
Things i'm proud of.
Things i'm proud of.
☆ generated 4B+ organic views across social media
☆ helped companies generate millions in revenue through creator marketing
☆ built and managed creator teams of 100+ creator
☆ built my startup from an idea into a platform used by thousands of creators
☆ generated 7 figures as a creator
☆ built creator campaigns for YC-backed startups
☆ bootstrapped my businesses instead of raising venture capital
☆ traveled across Europe through brand partnerships
☆ lived in a yurt in Alaska with sled dogs for two months
☆ paid down over $60,000 in debt while building my businesses
☆ built a career from posting videos on the internet
☆ generated 4B+ organic views across social media
☆ helped companies generate millions in revenue through creator marketing
☆ built and managed creator teams of 100+ creator
☆ built my startup from an idea into a platform used by thousands of creators
☆ generated 7 figures as a creator
☆ built creator campaigns for YC-backed startups
☆ bootstrapped my businesses instead of raising venture capital
☆ traveled across Europe through brand partnerships
☆ lived in a yurt in Alaska with sled dogs for two months
☆ paid down over $60,000 in debt while building my businesses
☆ built a career from posting videos on the internet
What i'm building.
What i'm building.
Creator marketing
Creator marketing
helping startups scale through creator-generated content instead of relying on traditional advertising.
Content
Content
sharing everything i'm learning about startups, marketing, product, and building on the internet.
sharing everything i'm learning about startups, marketing, product, and building on the internet.
Things i'm curious about.
Things i'm curious about.
consumer apps
AI
distribution
behavior psychology
marketing
creator economies
product design
community building
email marketing
why people buy things
consumer apps
AI
distribution
behavior psychology
marketing
creator economies
product design
community building
email marketing
why people buy things
Random things.
Random things.
i've probably sent milliond of cold emails.
i'm fascinated by why certain ideas spread while others don't.
i'd rather spend six hours building than six hours talking about building.
i think every founder should learn content creation.
coffee shops are where i do my best thinking.
i'm always planning my next trip.
i'm happiest around ambitious people building interesting things.
i'll probably always have another startup idea.
i've probably sent milliond of cold emails.
i'm fascinated by why certain ideas spread while others don't.
i'd rather spend six hours building than six hours talking about building.
i think every founder should learn content creation.
coffee shops are where i do my best thinking.
i'm always planning my next trip.
i'm happiest around ambitious people building interesting things.
i'll probably always have another startup idea.
Pieces of my story.
Pieces of my story.
☆ i started making videos because i thought it was fun.
☆ i started making videos because i thought it was fun.
what started as posting videos on the internet slowly became a career.
those videos eventually led to working with brands, building businesses, and opportunities i never imagined growing up.
what started as posting videos on the internet slowly became a career.
those videos eventually led to working with brands, building businesses, and opportunities i never imagined growing up.
☆ i realized attention is a real business.
☆ i realized attention is a real business.
after years of creating content, i stopped chasing views and started studying why people pay attention.
that changed everything.
it led me into marketing, startups, and eventually building products.
after years of creating content, i stopped chasing views and started studying why people pay attention.
that changed everything.
it led me into marketing, startups, and eventually building products.
☆ i built creator marketing systems.
☆ i built creator marketing systems.
instead of working with one creator at a time, i learned how to build repeatable systems with teams of creators.
eventually i was managing over 100 creators and helping startups generate millions of views through creator content.
instead of working with one creator at a time, i learned how to build repeatable systems with teams of creators.
eventually i was managing over 100 creators and helping startups generate millions of views through creator content.
☆ i built Pitch'em.
☆ i built Pitch'em.
after seeing how difficult brand outreach was for creators, i decided to build the product i wished existed.
today it's helping thousands of creators pitch brands more effectively.
after seeing how difficult brand outreach was for creators, i decided to build the product i wished existed.
today it's helping thousands of creators pitch brands more effectively.
☆ downloads taught me humility.
☆ downloads taught me humility.
i learned that getting people to download your app is only half the battle.
retention matters far more than installs.
that lesson made me obsessed with building products people actually come back to.
i learned that getting people to download your app is only half the battle.
retention matters far more than installs.
that lesson made me obsessed with building products people actually come back to.
☆ i had to start over.
☆ i had to start over.
at one point i found myself over $60,000 in debt.
instead of giving up, i moved back home, rebuilt my businesses, and focused on creating long-term systems instead of chasing quick wins.
that season changed the way i think about money, business, and life.
at one point i found myself over $60,000 in debt.
instead of giving up, i moved back home, rebuilt my businesses, and focused on creating long-term systems instead of chasing quick wins.
that season changed the way i think about money, business, and life.
☆ Europe changed my perspective.
☆ Europe changed my perspective.
i spent time traveling across Europe using money earned from brand partnerships.
it reminded me that the internet creates opportunities that don't care where you're from.
i spent time traveling across Europe using money earned from brand partnerships.
it reminded me that the internet creates opportunities that don't care where you're from.
☆ Alaska slowed me down.
☆ Alaska slowed me down.
i lived in a yurt with sled dogs for two months.
being disconnected from everything made me appreciate simplicity and reminded me that some of the best ideas come when life gets quiet.
i lived in a yurt with sled dogs for two months.
being disconnected from everything made me appreciate simplicity and reminded me that some of the best ideas come when life gets quiet.
☆ i'm still figuring it out.
☆ i'm still figuring it out.
i don't have everything figured out.
i'm just trying to build meaningful products, tell better stories, surround myself with good people, and enjoy the process along the way.
thanks for stopping by. maybe we'll build something together someday.
i don't have everything figured out.
i'm just trying to build meaningful products, tell better stories, surround myself with good people, and enjoy the process along the way.
thanks for stopping by. maybe we'll build something together someday.
Your brand, everywhere.
I take on a small number of brands each quarter. If you want organic growth you can verify, let's talk.